about us

A video production team not only needs to be creative but, if they don’t know how to adapt in the field, then opportunities will be forever lost. Paul and his professional colleagues have developed the best of both worlds – they understand and embrace the high standards demanded of successful productions and they also know how to adapt to any environment or situation.

They can effectively and efficiently guide a storyline in the field while, at the same time, allowing it to naturally unfold. But, there are those times when things take an unexpected turn and begin to develop in a way that is not exactly as scripted. In those situations they have the sense of where the line is and when it’s advantageous to change direction. It’s real. It’s honest. It’s called capturing a moment.

And nobody does that better than the team of professionals who collaborate with Paul David Productions.

Make it interesting

Paul David has 20 years of experience as a producer and a communicator. He spent the balance of a decade as a news producer and manager in the Minneapolis and Chicago markets. It’s in those newsrooms that he learned how to efficiently sift through all the clutter, dust off and reveal the story. During those years he quickly realized that, regardless of the subject, every story has the potential to be engaging. In fact, when Paul was just getting started, he approached his news director, letting him know that the story about the milk drinking contest at the Minnesota State Fair was kind of boring. To which his news director replied, “Oh, you’ll find a way to make it interesting.”

He did. And he’s been making it interesting ever since.