Moravian Care Ministries

of Chaska

In today’s environment, it’s critical to tell your story because it’s a competitive marketplace. Stories are how people share, explore and learn from one another. Paul David Productions guided Moravian Care Ministries of Chaska, Minnesota and helped to distinguish them by using creative communications that raised awareness, reinforced brand identity, translated complex strategies to multiple audiences that moved people to action.

Moravian Care Ministries turned to Paul David Productions as it was looking for a creative way to showcase its comprehensive care and living options. Whether independent living, assisted living, skilled nursing care or memory care, Moravian Care Ministries needed to capture the dedication of their employees and the positive life experiences of the residents. Executive producer Paul David and director of photography/editor Dave Dennison relied on their years of experience to guide the on-camera story while allowing it to evolve naturally.

From creative conceptualization to scriptwriting to field production, graphics creation, music, narration, editing and media duplication, Paul David Productions worked closely with the leadership at Moravian Care Ministries to produce a video that was on target for their needs.

What they captured with the Panasonic SDX-900 DVCPRO 50 24p switchable camera was pure magic – laughter, tears and emotion – real life moments at Moravian Care Ministries. The professional voiceover of the script was recorded by Twin Cities television news icon Ken Speake. The video came together in the edit bay on an AVID NITRIS DX editing system.

According to Mike Senden who is the CEO of Moravian Care Ministries, “Paul David Productions did a wonderful job of pulling out the true meaning of our mission. Several of my staff and residents that came in contact with Paul during the filming really enjoyed the experience. They said he made them feel relaxed and were able to draw out the natural beauty and stories relating to each of them. His team was able to touch the audience on a very emotional level which is exactly what we wanted this video to do for us.”